CREA partners with Local Logic to deliver an enhanced search experience for Canadian home buyers
Neighbourhood Data for 300,000+ Property Listings Reduces Buyer Uncertainty
Montreal, Quebec — June 8, 2018 – Today, Local Logic announces a new partnership with The Canadian Real Estate Association (CREA), through which it will provide property-specific, neighbourhood data for REALTOR.ca, Canada’s largest real-estate website.
“We are very excited to be collaborating with one of the top brands in real estate” said Vincent-Charles Hodder, CEO of Local Logic, adding “This partnership is further evidence that the real estate industry in Canada acknowledges the importance of neighborhood and lifestyle data for home buyers.”
Today’s on-demand home buyers expect personalized experiences to be delivered instantly and easily. Vital information about the surrounding area, like transportation and services, is often considered along with price and home amenities when searching for the perfect property. Partnering with CREA enables Local Logic to advance its mission of matching people with places, making it easier for Canadians to find a home in a location that complements their own unique lifestyle.
CREA saw an opportunity to better serve potential home buyers throughout their journey on REALTOR.ca, providing insight on everything from neighbourhood discovery and noise levels to shops, schools and more.
Patrick Pichette, Interim Vice-President of Marketing and IT at CREA said “Through a pilot on REALTOR.ca, we saw a significant increase in the number of consumers who connected with REALTORS® from listings with this hyper-localized neighbourhood information so it’s clearly influential in the home buying journey”.
Property specific data from Local Logic will be available on 300,000+ properties advertised on REALTOR.ca, beginning today.
About Local Logic
Local Logic collects and shares location characteristics to assist prospective buyers, and real estate professionals, in finding just the right spot. Scores ranging from walkability, nearby transit and even street sound levels paint a virtual picture of the location before even setting foot on the property.
About The Canadian Real Estate Association
REALTOR.ca is owned and operated by The Canadian Real Estate Association (CREA), one of Canada’s largest single-industry trade associations. CREA works on behalf of 125,000 REALTORS® who contribute to the economic and social well-being of communities across Canada. Together they advocate for property owners, buyers and sellers. REALTOR.ca provides trusted, up-to-date and comprehensive property advertisements for residential, commercial and rental properties across Canada. Whether you have just started looking or you are ready to make that important purchase, REALTOR.ca connects you to valuable resources and local REALTORS® to help you find your dream property.
For additional information, please contact:
Media Relations, Local Logic
Pierre Leduc, Media Relations
The Canadian Real Estate Association
T: 613-237-7111 or 613-884-1460